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espanolEl presente articulo abordara el diseno del discurso visual de las fotografias publicadas en el libro Mujer indigena en la ciudad realizado por el Centro de Documentacion e Informacion de Bolivia. El objetivo es analizar el discurso sobre la mujer indigena y su rol en la ciudad; es decir como la sociedad ha disenado un discurso visual que representa la identidad de la mujer indigena con caracteristicas coloniales. Es pues, a traves de estas fotografias que se puede comprender el enraizamiento del imaginario y la vision colonial en las sociedades que han sido conquistadas y que guardan en su mirada los modos de identificar y definir al otro. EnglishThe present article will address the design of the visual discourse of the photographs published in the book Mujer indigena en la ciudad made by the Documentation and Information Center of Bolivia. The objective is to analyze the discourse on indigenous women and their role in the city; that is, how society has designed a visual discourse that represents the identity of the indigenous woman with colonial characteristics. It is, then, through these photographs that one can understand the rooting of the imaginary and the colonial vision in societies that have been conquered and that keep in their gaze the ways of identifying and defining the other.

A través del ojo colonial. Discursos visuales de la mujer indígena boliviana