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This study aimed to problematize the topic of puma conservation in the surroundings of Ecological and Experimental Stations of Itirapina (SP) considering the impressions of people involved in this reality and, along with them, to identify exclusory and transformative dimensions to develop an environmental education program about this issue. The research was based on critical communicative methodology. We performed six communicative focus groups and two communicative interviews, totalizing 25 people differently related to the study’s subject. We identified that partnerships with researchers, the appreciation of cultural intelligence and instrumental dimension can approximate people to local biodiversity. It is necessary to care about ethics and aesthetics values, because these animals are involved in conflicts with humans. We highlight the importance of associating other relevant topics to community. These indications can inspire educative actions with other species and in different contexts.

Conservação da Onça Parda (Puma Concolor) Como Tema Para a Educação ambiental no Entorno de Áreas Protegidas