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Preparation and knowledge in economic and financial field of management is crucial to profitability, the market place and the company's long existence. The problem arises when these mandatory knowledge seem to be much less significant and are treated by those who direct the activities of a company. The terms conventional or modern used to describe types of finances refer to finance based theories of reason and logic, such as the value of capital assets, or assumption of market efficiency. These theories assume that people in most cases have a rational and predictable behaviour. Relevance of finance can be used to explain the illogic of financial behaviour. It is understood that those who benefit financially from providing additional working hours are overwhelmed by a sense of loss of money by paying additional taxes. From here we can show the tendency of investors in stock market to retain shares too weak and to sell profitable actions to quickly. The logical manner would be to retain profitable actions for a longer period of time and to heal those weak to avoid increasing losses. For those who do not have knowledge in the field, but practice a profession based on financial and economic activity experience difficulty in obtaining consistent and long-term profit.

THE BENEFITS OF THE COMPANY REGARDING THE INVESTMENT IN HUMAN RESOURCE