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Pelotas e conhecida como a capital nacional do doce. Nesse contexto, a industria de conservas de pessego e uma atividade secular nessa localidade, a qual se acha inserida dentro de uma regiao que concentra aproximadamente 62% da producao nacional. Trata-se de genero industrial cujas raizes sao eminentemente rurais. Tais fabricas surgiram pelo empreendedorismo de colonos oriundos, sobretudo, da Franca e Alemanha. Todavia, entre os anos 1950 e 1970 sao implantadas diversas medidas governamentais que simultaneamente inviabilizam as pequenas fabricas rurais e favorecem o capital agroindustrial via concessao de grandes incentivos fiscais e crediticios. Nao obstante, no interior das comunidades rurais as marcas dos tempos aureos das fabricas e dos moinhos persistem, apesar da acao do tempo. Para muitos, nada mais seriam do que registros imageticos de tempos preteritos, enquanto para outros seriam apenas a constatacao de um ciclo que tende a sucumbir no curso dos processos economicos. Mais recentemente surgiram museus etnograficos da cultura francesa, alema e italiana que evocam o legado dos imigrantes e de seus descendentes, os quais surgiram em virtude de projetos de extensao conduzidos por docentes da UFPel. Este estudo se baseia em entrevistas em profundidade realizadas com diversos atores do territorio. Palavras-chaves: Pessego; desenvolvimento rural; turismo rural; ruralidade. The bitter taste of forgetfulness: rural origins of the peach industry in Pelotas, Brazil ABSTRACT Pelotas is known as the national capital of candy. In this context, the peach canning industry is a secular activity in this locality, which is located within a region that concentrates approximately 62% of national production. It is an industrial genre whose roots are eminently rural. Such factories arose due to the entrepreneurship of settlers, mainly from France and Germany. However, between 1950 and 1970 several governmental measures are implemented that simultaneously make small rural factories unfeasible and favor agro-industrial capital through the granting of large fiscal and credit incentives. Nevertheless, within rural communities, the golden age marks of factories and mills persist despite the action of time. For many, they would be nothing more than imagetic records of past times, while for others they would be merely the realization of a cycle that tends to succumb in the course of economic processes. More recently, ethnographic museums of French, German and Italian culture have emerged that evoke the legacy of immigrants and their descendants, which emerged as a result of extension projects led by UFPel teachers. This study is based on in-depth interviews with various local actors. Keywords: Peach; rural development; rural tourism; rurality.

O gosto amargo do esquecimento: origens rurais da indústria do pêssego em Pelotas, RS, Brasil