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espanolEl limitado direccionamiento estrategico de la empresa Consorcio de Lacteos de Tungurahua – Conlac-T ha impedido el adecuado crecimiento de su modelo de negocio, por lo cual se plantea indagar la percepcion de los socios sobre el rol de la planeacion estrategica como instrumento de mejora. Utilizando el enfoque descriptivo, se aplico una encuesta a los 55 socios del Consorcio. Los datos arrojados indican que es importante orientarse a realizar una mejor gestion y planificacion estrategica dentro de la organizacion. En particular, existe respaldo para la implementacion de un plan estrategico en Conlac-T, que, a su vez, permita mejorar el direccionamiento estrategicoy su gestion administrativa. EnglishThe limited strategic direction of the company has prevented the proper growth of the business model, so this research seeks to investigate the perception of the partners on the role of strategic planning as an instrument for improvement. Using the descriptive approach, a survey was applied to the 55 partners of the Consortium. The data showed that it is important to focus on better management and strategic planning within the organization. In particular, there is support for the implementation of a strategic plan of the Dairy Consortium of Tungurahua, which, in turn, would allow improving the strategic direction in Conlac-T and its administrative management.

La dirección estratégica como mecanismo de mejoramiento de la gestión administrativa, caso Conlac-T de la provincia de Tungurahua