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Resumo : A educacao financeira e o entendimento do mercado de capitais abrem as portas de interacao entre os agentes economicos. Autores afirmam que o funcionamento do mercado de capitais no Brasil e conhecido por poucos, contudo, ressaltam que apesar desses aspectos, parece existir uma preocupacao recente em atrair os investidores com credibilidade e sustentabilidade.  Nesse sentido, no presente estudo investigou-se o nivel de educacao financeira de discentes da area de negocios de uma universidade publica e a sua relacao com a participacao no mercado de capitais. Para tal fim, definiu-se a hipotese de que a educacao financeira dos investidores influencia positivamente a probabilidade de participacao no mercado de capitais brasileiro. Para a elaboracao do indicador de educacao financeira, coletaram-se os dados necessarios baseados nos quesitos utilizados por Atkinson e Messy (2012), publicados na Organization for Economic Cooperation and Development ( OECD ). O metodo utilizado foi a regressao logistica multipla, cujo principal escopo foi investigar a possibilidade de ocorrencia de um determinado evento. Os resultados encontrados demonstraram, a partir do efeito marginal, uma probabilidade de insercao no mercado de capitais de 6% para a amostra utilizada. Para tanto, verificou-se que o aumento de pontuacoes adquiridas nas questoes de conhecimento financeiro refletiram em uma maior probabilidade de insercao nesse mercado. Com base nos resultados apresentados, a hipotese do estudo nao e rejeitada, entretanto, destaca-se que os investimentos em educacao financeira no Pais precisam ser aprimorados, visto que os conhecimentos financeiros dos brasileiros se apresentaram em 1,2% abaixo da media internacional, de acordo com o relatorio da Organization for Economic Cooperation and Development (2016). Palavras-chave : Educacao financeira. Capital humano. Mercado de capitais. The influence of financial education in integration of investors in Brazil's capitals market: a study with students of the business area Abstract : Financial education and understanding of the capital markets open the doors of interaction between economic agents. The authors claim that the functioning of the capital market in Brazil is known by few, however, point out that despite these aspects, there seems to be a concern recently in attracting investors with credibility and sustainability.  In this sense, the present study investigated the level of financial education of students of the business area of a public University and your relationship with the participation in the capital market. To that end, it was defined that there is no positive relationship between financial education of investors and your participation in the Brazilian capital market. For preparation of financial education, collected the data needed based on items used by Atkinson and Messy (2012), published on Organization for Economic Cooperation and Development (OECD). The method used was the multiple logistic regression, whose main scope was to investigate the possibility of occurrence of a specific event. The results demonstrated from the marginal effect insertion probability on the capital market of 6% for the sample used. For both, it was found that the increase in scores on financial knowledge acquired, reflected in a higher probability of entering this market. Based on the findings, the study's hypothesis is not rejected, however, that investments in financial education in the Country need to be enhanced, since the financial knowledge of Brazilians were at 1.2% below the international average, according to the report Organization for Economic Cooperation and Development (2016). Keywords : Education. Human capital. Financial capital market.

A influência da educação financeira na inserção dos investidores no mercado de capitais brasileiro: um estudo com discentes da área de negócios