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Resumo : O objetivo com este artigo foi fazer um levantamento historico descritivo dos fatores que podem afetar o posicionamento da marca “Cafes do Brasil” como simbolo de qualidade, sabores, diversidade de origens e sustentabilidade dos cafes produzidos nas diferentes regioes do Pais. Para tanto, recorreu-se a uma revisao de literatura – livros e revistas que abordaram o historico de politicas publicas aplicadas a cafeicultura e seus preponentes – atrelada a revisao acerca de analise de politica publica, para fazer inferencias. Observou-se que a monopolizacao politica, economica e social exercida pelo cafe no inicio do seculo XIX favorecia a acao direta do Estado. Ao contrario do que acontecia no passado, atualmente o cafe e apenas outra atividade economica, que requer condicoes politicas favoraveis ao desenvolvimento de habilidades que ampliem a vantagem competitiva local. Conclui-se que a implementacao de politicas publicas na cadeia do cafe passou a ser dependente da dinâmica institucional nas regioes produtoras. Assim, as politicas que negam esse paradigma estao sujeitas a ineficiencia e, consequentemente, demandam esforcos para reorienta-las. Palavras-chave : Analise politica. Fatores historicos politicos. Grupos de interesse. Agronegocio. Special cafes, government and market: reflections for the implementation of valuation policies of “Cafes do Brasil” Abstract : The objective of this article was to make a descriptive historical survey of the factors that may affect the positioning of the "Cafes do Brasil" brand as a symbol of quality, flavors, diversity of origins and sustainability of the coffee produced in different regions of the country. To do so, we resorted to a literature review – books and journals that addressed the history of public policies applied to coffee and its preponents – linked to the review about public policy analysis, to make inferences. It was observed that the political, economic and social monopolization exerted by the coffee in the early nineteenth century favored the direct action of the State. Contrary to what happened in the past, coffee is now just another economic activity, which requires political conditions conducive to the development of skills that enhance local competitive advantage. It is concluded that the implementation of public policies in the coffee chain has become dependent on the institutional dynamics in the producing regions. Thus, policies that deny this paradigm are subject to inefficiency and, consequently, require efforts to reorient them. Keywords : Political analysis. Political historical factors. Interestgroups. Agribusiness.

Cafés especiais, governo e mercado: reflexões para a implementação de políticas de valorização da marca “Cafés do Brasil”