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The impact of community-based ecotourism is contingent upon the community’s involvement in the development and management of activities, as well as their access to and the comprehensiveness of benefits. The ecotourism business owned by the Tacana Indigenous community of San Miguel in the Bolivian Amazon provides a model as to how Indigenous communities can harness social entrepreneurship to address economic, social, and environmental challenges. This article reviews the origins and development of this business, and draws on participant observation research, interviews, surveys, and economic analysis to illustrate the lessons learned and challenges faced. The findings are presented to inform existing and new Indigenous tourism ventures, policy considerations, and future research.

Indigenous Tourism and Social Entrepreneurship in the Bolivian Amazon: Lessons from San Miguel del Bala