English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This paper investigates the factors that explain the low internationalization rate of Brazilian franchise chains. We seek to identify whether the company's resources, such as monitoring experience, geographic dispersion in the domestic market and reputation, and institutional aspects, such as business groups affiliation, influence the probability of Brazilian franchise networks expand overseas. Using data provided by the Brazilian Franchising Association (ABF), the relation between these four aspects and the chances of internationalization are investigated through a logistic regression for a base of 420 Brazilian franchise chains, 49 internationalized and 371 not internationalized . The results confirmed the hypotheses related to the national geographic dispersion, franchisors with greater geographic dispersion in the domestic market are more likely to internationalize, and business group affiliation, franchisors affiliated to groups are more likely to internationalize. This study innovates by quantitatively proving that national geographic dispersion and business group affiliation are factors that determine internationalization of emerging market franchise chains, such as Brazil.

Fatores Relacionados a Internacionalização das Redes de Franquias Brasileiras: Dispersão Geográfica e Pertencimento a Grupos