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The extensive Brazilian littoral combined with a culture of its use as a means of entertainment provided to the country the emergence of several companies specializing in the production and marketing of swimwear. However, there is a group of customers looking for imported products, even in this segment. Thus, this study aimed to characterize the import of Brazilian women's swimwear, which is investigating its importance and participation in the international context and the need for knowledge innovation to maintain importer’s market, supported by the content documentation’s analysis and theme with official data collected in the site Aliceweb of the Brazilian Ministry of Development, Industry and Foreign Trade. A final result of the study we obtain a table with 20th source countries and the behavior of purchase, where in 2009, China was considered the exponent with 60.9% of the amount imported parts purchased 110,945, average value US$ 3.31 FOB, performance and growth in purchase price trend variable.

Desempenho Importador do Segmento de Moda Praia Brasileiro: Uma Proposta de Análise