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Organic agricultural products' prospect is getting better, indicated by the increasing demand for organic rice and relatively higher prices. This is an opportunity to increase the income of organic rice farmers. However, in reality, not all organic rice farmers in Sawangan Subdistrict experienced this increase in revenue. Organic rice marketing still follows the old tradition of selling unhulled rice to intermediaries, so farmers' bargaining position is weak. The Sawangan Organic Rice Farmers Association, as a forum for organic rice farmers, has a role in empowering through the marketing aspect of organic rice products. How is the process of empowering the Sawangan Organic Rice Farmers Association's marketing aspects, and the impact of empowerment on farmers is a research question. This study uses a qualitative research approach with data collection methods through observation techniques, in-depth interviews, and documentation. The research informants were determined by purposive sampling and maximum variation sampling. The data validity was done by triangulation technique with data collection instruments from data sources. The research found that the Organic Rice Farmers Association empowered the marketing aspects through the awareness process, capacity building, and empowerment. The empowerment process has an impact on increasing income for organic rice farmers. Farmers can also meet the clothing, food, shelter, health, and education needs of family members. Farmers manifest a high spiritual attitude by giving alms as an expression of gratitude to God Almighty for the provision provided.

EMPOWERMENT OF MARKETING ASPECTS IN INCREASING ORGANIC RICE FARMERS' INCOME IN SAWANGAN, MAGELANG, CENTRAL JAVA OF INDONESIA