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Investment is a plan to invest resources that aims to obtain benefits in the future. It also applies to the establishment of healthy food restaurant and catering business. This study aims to determine the level of business feasibility in healthy food restaurant and catering “Healthy Kitchen” which is designed based on financial aspects. In addition, this study also aims to determine the rate of return of the business. The research was conducted to the business establishment plan of PT Dapur Kuliner Sehat. The data used in this study are secondary data in the form of raw material prices, sales projections for competitors in the healthy food culinary industry, and others. The data collection was conducted using observation and literature methods. The feasibility aspect used in this study is the financial aspect. The evaluation methods of the investment feasibility in financial aspects are Net Present Value (NPV), Payback Period (PP), Internal Rate of Return (IRR), Return on Investment (ROI), and investment sensitivity analysis. The findings showed that the plan in the establishment of PT Dapur Kuliner Sehat business has profitable business prospects so that it is feasible to be realized. That is indicated by the value of Payback Period method which showed that the Rate of Return on this healthy food restaurant and catering business is 2 years and 2 months. The Net Present Value method showed a positive value of IDR 86,662,424,281. The IRR method showed a value of 109.13% which is greater than the bank interest rate. The Return on Investment (ROI) method showed a ROI value of 17%, which means that the initial investment capital of IDR 2,138,855,361 will generate a net profit of 17%. Meanwhile, in the calculation of investment sensitivity analysis, if there is a decrease in sales of 20%, the value of the Internal Rate of Return (IRR) is 89.90%, the Net Present Value (NPV) is IDR 72,298,091,942, and the payback period is 3 years and 3 months.

russian journal of agricultural and socio-economic sciences

INVESTMENT FEASIBILITY ANALYSIS IN PLANNING THE ESTABLISHMENT OF HEALTHY FOOD RESTAURANT AND CATERING BUSINESS “HEALTHY KITCHEN” OF PT DAPUR KULINER SEHAT