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Seaweed is a type of superior aquaculture commodity in Buton Regency. Seaweed has the potential to develop seaweed businesses with high economic value. This study aims to analyze: 1) What factors influence the development of seaweed business in Buton Regency; 2) Alternative strategies for developing seaweed business in Buton Regency; 3) Priority strategies and managerial implications for enhancing seaweed business development in Buton Regency. This study used descriptive quantitative and qualitative approaches. Data analysis techniques used are Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Strength Weakness Opportunity Threat (SWOT), and Quantitative Strategy Planning Matrix (QSPM). The results of this study indicate that the IFE analysis, the internal environmental factors that gave influence is a superior cultivation commodity as the main factor of strength and limited knowledge of human resources in processing seaweed yield as the main factor of weakness. External environmental factors that gave influence are the demand for large seaweed markets as a major factor in the opportunities and ice-ice disease as a major factor of threat. The priority strategy that can be done by the Buton Regency government in increasing seaweed business with the expansion of seaweed cultivation areas. This is used as a priority strategy because there are still many potential areas for seaweed cultivation that have not been cultivated so that with the increase in seaweed cultivation area, seaweed production is expected to increase.

SEAWEED BUSINESS DEVELOPMENT STRATEGY IN BUTON REGENCY, SOUTHEAST SULAWESI OF INDONESIA