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This research aimed: 1) to find out any sales promotion impact on purchasing decision of Xiaomi Smartphone to consumers in West Jakarta?, 2) to find out any price impact on purchasing decision of Xiaomi Smartphone to consumers in West Jakarta?, 3) to find out any sales promotion and price impact on purchasing decision of Xiaomi Smartphone to consumers in West Jakarta? The population was all consumers in West Jakarta. The sample of the research was limited to 100 consumers in West Jakarta. The purposive sampling method was used in this research. The data collection method was conducted by distributing questionnaires to 100 respondents. The data analysis technique was the multiple regression analysis with non-probability sampling. The findings of the research showed four results. First, sales promotion had a partially significant impact on purchasing decision with 95% probability level. Second, price had a partially significant impact on purchasing decision with 95% probability level. Finally, sales promotion and price had a simultaneously significant impact on purchasing decision with 95% probability level.

SALES PROMOTION AND PRICE IMPACT ON PURCHASING DECISION OF XIAOMI SMARTPHONE TO CONSUMERS IN WEST JAKARTA