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Having a financial literacy is vital to get a prosperous life. Proper financial management supported by good financial literacy is expected to increase the standard of living. This term is applied to every income level as no matter how much someone's income level is, without having good financial management, it is surely hard to achieve financial security. This study aims to (1) analyze factors affecting women entrepreneur financial literacy of Donggala woven fabric creative industry player, (2) analyze the role of financial literacy in creative industry growth. The object of this study was 34 women entrepreneur selected randomly. The data were analyzed using multiple regression analysis. The result shows that the factor of education (sig. 0.883), age (sig. 0.494), and the length of business (0.383) has no significant influence on the level of women entrepreneur financial literacy of Donggala woven fabric creative industry player (α: 0.05). Except for training financial factor (sig. 0.002), it has a significant influence on the level of women entrepreneur financial literacy. The same goes to the financial literacy (sig. 0.001) having significant influence over the creative industry growth of Donggala woven fabric in Central Sulawesi-Indonesia.

THE ROLE OF FINANCIAL LITERACY IN CREATIVE INDUSTRY GROWTH: WOMEN ENTREPRENEUR STUDY OF DONGGALA WOVEN FABRIC INDUSTRY