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This briefing highlights the importance of media in the formation and transmission of gender identities. Examples are given from the press, from TV, from advertising and from the Internet to illustrate clearly and directly the presence of sexist stereotypes and their influence on the construction of our images of women and men. The briefing seeks to encourage critical thinking in analysing the power of media discourses in the construction of easily consumable symbolic universes in which the feminine and the masculine occupy very different hierarchical levels.

¿Generan estereotipos de género los medios de comunicación? Reflexión crítica para educadores