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This study aims to examine the existence of several factors that determine the power of the adoption of production technology on micro souvenirs creative enterprise. The location of the research was determined purposely in Purbalingga Wetan Subdistrict, Purbalingga District, Central Java Province, Indonesia. Research respondents numbered 28 people. The results showed that the various determinants of the adoption of production technology have economic, social and environmental motives. The power of influence of each factor is also distinct. The adoption of different craftsmen resulted in the quality of souvenir products from coconut waste being unequal. Some have a motif design according to market trend. Product price level is feasible. However, some products are only produced semi-finished. The price of this product is relatively lower. The economic feasibility of craftsmen is closely related to the rate of adoption of production technology. There are small number (<25 percent) of craftsmen use mechanical technology. The rest is still aided on the traditional manual techniques in processing waste coconut into souvenirs or creative handicraft.

Various Determinant Factors of Production Technology Adoption in Creative Souvenir Micro Enterprise