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We expect economic benefits from companies with good company websites. However, only little is known about the real effects of good websites on company success. Based on data about 1,000 small and medium-sized European production companies in Germany and Denmark a study is conducted in order to uncover correlations between economic indicators and the quality of company websites. The set of performance indicators for the companies are extracted from the ORBIS company database. The website quality data are obtained through a criteria-based evaluation method. A set of multivariate analyses of the data are performed using the Pearson method and the Spearman method. These analyses also include investigations for the constituent parts of indicators that are ratio numbers. At the country level, it turns out that in some areas the Danish companies outperform the German companies. Also the obtained results show that there exists a correlation between the website quality and the number of employees. A yet insignificant correlation between website quality and the ratio number ‘financial gearing’ is revealed, too. However, when decomposing ‘financial gearing’ into its constituent parts, bivariate correlation analyses with the constituent parts lead to highly significant correlations.

Website Quality and Performance Indicators Including Ratio Numbers – A Study of German and Danish SME Companies