English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The paper examines the global megatrends affecting business practices and marketing education through utilizing the results of an own international survey. The educators’ input from the overall sample was used to draw three important predictions based on the respondents’ views about the future of marketing communications and their direct effect on business and marketing education. Kulcsszavak: marketing, marketingkommunikáció, üzlet, felsőoktatás, nemzetközi kutatás JEL besorolás: M310, M370 LCC: HF5410, HF5717, LA173

A megatrendek hatása a marketingkommunikációra és a marketing oktatására : Egy, a marketingoktatók körében végzett nemzetközi felmérés eredményei