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Traikovskaya N.P . (Tula State Pedagogical University of L.N. Tolstoy, Tula, Russian Federation) The article deals with phonetic and lexical-morphological language means participating in the process of extracting implicit information in English-speaking advertising texts for men and women. The functioning of phonetic means of the English language is not the basis for implication of information in advertising texts. Lexical and morphological means play the role of markers of relevant information, playing the role of the activator ofimplicit information in the texts of advertising. Key words : advertising, advertising communication, implicit information, phonetic means of implication, lexical and morphological means of implication. DOI: 10.18522/1995-0640-2015-4-177-184

Extracting of implicit information in English advertising texts with phonetic and lexical-morphological means