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Reindustrialisation is one of the strategic priorities of the European Union. Now more than ever, Europe needs industry and industry needs Europe. The European economy needs to get back to a growth path. This requires coherent and coordinated industrial policies from the Member States (EC, 2010). The question is that how this objective can be achieved and what is the role of large companies in this process. Regarding Central and Eastern Europe, in most countries national economies are catching up in terms of GDP per capita while their specialisation is high in high-innovation intensity sectors and technology-driven industries (EC, 2011). In the region, Hungary is one of the countries where automotive industry has an outstanding and continuously increasing importance. The author’s basic hypothesis is that multinational companies, OEM (Original Equipment Manufacturers) and Tier 1 (first level, direct suppliers of OEMs) both, can become strategic allies of local actors in the development path designation process of a specific location, especially in case of mid-size cities. Local integration of these companies is an ongoing process, supporting the shift of these former ‘low cost locations’ to higher value-added locations. The borderline between the traditional sector of local economy and the exogenous actors is becoming less definite and the subsequent development activities are strengthening the endogenous potential of the area. The objective of the study is to prove the hypothesis by specific examples and to contribute to the definition and better understanding of the success factors and obstacles in this process.

Slaveholders of the modern age or powerful allies? The local integration of large companies