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In order to maximize tourism development in the Fruška Gora National Park, it is necessary to define for those activities that enable the formation of a tourism product that can be marketed on the tourist market. The formation and design of a tourist product depends on the type of tourist destination, and the development of new trends in tourism imposes a constant need for modification, new design and creation of new attractiveness when forming a tourist product. In modern business conditions and trends in the tourist market, it is imperative to work on improving the management of tourist areas with the aim of preserving it and improving the quality of development of these areas. In order to create the best position of the tourist destination in the tourist market, as well as to create a differentiated advantage over the competition of the modern tourist destination, their strategy is constantly adjusting to more sophisticated demand, and the strategy itself begins and ends with selected market segments. The implementation of a combination of adequate strategic alternatives in Fruska Gora National Park in the present turbulent environment is an effective way of managing in order to create strategic harmony between the resources of the destination and the threats and opportunities that operate from the environment. Therefore, the aim of this paper is to point out the necessity of strategic adaptation of Fruska Gora National Park as a tourist destination, to market trends and to find the optimal strategic mix in order to ensure the efficiency and effectiveness of the Fruška Gora National Park as a competitive tourist destination.

STRATEGIC ADAPTATION OF TOURIST DESTINATION PRODUCTS TO CONTEMPORARY TOURISM TRENDS: A CASE STUDY OF FRUSKA GORA NATIONAL PARK