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Demographic image following the global, regional, national and local aspect is a very important element for the development of tourism, and consequently, the sport tourism. This paper will present and explore the impact on some demographic features that are most important for the development of sports tourism, as for example: sizable movement of population, age structure, educational structure, gender structure and others. In addition, some other factors will be emphasized, more specifically the ones concerning the connection between demographic elements and various factors regarding the development of sports tourism and how those objective and personal points of view will be compared to economic effects that may result from this type of tourism. Nevertheless, special attention will be paid to the level of the sports culture of the population as one of the most important segments that comprise this issue, their education and all other methodological, scientific and professional aspects that apply in the research that matters and which, unfortunately, are very rare. Therefore, we think that this paper will be able to follow the scientific and professional public, and all other interested readers.

DEMOGRAPHIC IMAGE AS AN IMPORTANT SEGMENT OF THE DEVELOPMENT OF SPORTS TOURISM