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The paper makes an attempt for acquaint with the importance of the tourist need and wishes of transit tourists and their contribution for the development of hotel industry, with purpose to foresee this potential as a gain for developing the southeastern region. In that direction, first is analyzed the southeastern region with its current condition of hotel accommodation. Next follows, analysis of transit tourists, according to the number of age and country of residence, and the immediate influence of the highway “Alexander the Great”, which is part of the international route E-75. The influence of transit tourists towards the development of the hospitality is accomplished by analysis of the performance of consumption and discussion for forming an appropriate hotel product for transit tourists.  KEYWORDS: transit tourism, hotel industry, hotel product, southeastern region.

THE INFLUENCE OF TRANSIT TOURISTS TOWARDS THE DEVELOPMENT OF HOSPITALITY IN THE SOUTHEASTERN REGION