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The article is devoted to the educational potential of the culturological educational courses in professional education in the sphere of communications.  From the authors’ point of view, the culturological courses in this case, apart from the provision of the general cultural development of personality, have also the sufficient potential of influence on the formation of just the professional competences. So, the culturological courses provide the possibility of the students’ acquaintance with the cultural foundation of the practice of modern image-making as the communicative technology, as method of designing of favorable communications, and, from the other side, provide the formation of skills of involvement of just existing cultural patterns, symbols, archetypes into the practical activities. Keywords: professional education; communications; image; literary plots; cultural patterns; cultural symbols

The Role of Culturological Educational Courses in the Professional Education in the Field of Communications