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The purpose of this work was identify the critically problems faced by the Sulam bayangan industry and formulated strategies to address them. The seven groups of Sulam Bayanagan in the kanagarian barung barung balantai were conducted in-depth interviews and used questionnaires with a SWOT analysis of potential internal and external analysis evaluations. The main problems found are the limited stock of Sulam Bayangan and marketing problems. The recommended strategy was to maximize the role of local government and form a community together and increase the skills of the priciples and maximize the use of social media for promotion. This effort can make the shadow embroidery industry a superior product of Pesisir Selatan.     Keywords: SWOT, Improvement strategy, SME’S

Sulam Bayangan Industry Possibility Improvement Strategy