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Introducción: disponer de información científica sobre sexualidad es un derecho que contribuye a alcanzar un nivel elevado de salud sexual y reproductiva. Materiales y Métodos: con el objetivo de promocionar la salud sexual y reproductiva en universitarios, se realizó una investigación de desarrollo tecnológico, en la Escuela Superior Politécnica de Chimborazo en Ecuador, utilizándose el modelo PRECEDE – PROCEDE. Las primeras fases permitieron identificar las necesidades educativas en dos grupos de estudiante, agrupados en la Facultad de Salud Pública y del resto de las facultades; a partir de ello, con participación de estudiantes pares, se diseñó y aplicó la estrategia. La evaluación se realizó mediante un estudio cuasi experimental con un diseño de antes-después con grupo control. Resultados: se identificaron deficiencias en sus conocimientos, mitos y creencias distorsionadas; se evidenció comportamientos de riesgo en su sexualidad; no se demostró que los estudiantes del área de salud tuvieran en gran magnitud, diferentes necesidades que el resto de las facultades. La estrategia educativa diseñada en correspondencia a las necesidades fue construida por jóvenes para jóvenes; contó con recursos metodológicos y materiales para fomentar la salud sexual y reproductiva. Conclusiones: la estrategia de promoción de salud, favoreció la educación sexual de los estudiantes universitarios incluidos en la investigación, al lograrse cambios en variables generadoras de conductas sexuales saludables. Introduction: Having scientific information on sexuality is a right that contributes to achieving a high level of sexual and reproductive health. Materials and Methods: With the objective of promoting sexual and reproductive health in university students; a technological development research was carried out, in the Polytechnical Superior School of Chimborazo in Ecuador, the PRECEDE - PROCEDE model was used, the first phases allowed to identify the educational needs in two groups of students grouped in: Faculty of Public Health and the rest of the faculties, based on this, with the participation of peer students, the strategy was designed and applied. The evaluation was carried out through a quasi-experimental study with a before-after design with a control group. Results: Deficiencies in their knowledge, myths and distorted beliefs were identified, risky behaviors in their sexuality were evidenced, it was not demonstrated that the students of the health area had in great magnitude, different needs than the rest of the faculties, the educational strategy designed in accordance with the needs was built by young people for young people,it had methodological and material resources to promote sexual and reproductive health. Conclusions: The health promotion strategy favored the sexual education of the university students included in the research, to be achieved changes in variables that generate healthy sexual behaviors. Palabras clave: Promoción de la Salud Sexual y Reproductiva, Estudiantes Universitarios. Keywords: Promotion of Sexual and Reproductive Health, university students.

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Promoción de la Salud Sexual y Reproductiva para Estudiantes Universitarios Ecuatorianos/Promotion of Sexual and Reproductive Health for Ecuadorian University Students