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The purpose of the present study is to design a management model of ecological tourism for the city of Francisco de Orellana. Through the compilation of information and tourist offers, and the analysis of biophysical, sociocultural and economic areas, and plants, superstructures and attractions that appeal to tourists, 4 natural and 5 cultural places were identified. With the application of the environmental impact matrix, it was determined that tourist attractions present a high level of contamination due to the presence of the industrial sector and the inadequate handling of dirty water and solid waste. The most affected tourist attractions are: Napo and Payamino rivers, the Yacu eco-park and the boardwalk; throughout the environmental impact matrix they establish obstacles to environmental remediation. With the results obtained, a sustainable tourism management model was designed based on the objectives of Plan Nacional del Buen Vivir and PLANDETUR 2020. The study concludes that the management model will provide a starting point for the development of sustainable tourism activity in the city. Keywords: sustainable tourism, management model, environmental sustainability, government policies, environmental impact, strategic plan. Resumen El objetivo de la presente investigación es diseñar un modelo de gestión del turismo ecológico para la ciudad de Francisco de Orellana. A través de la recopilación de información, oferta turística y el análisis de áreas biofísicas, socioculturales, económicas, planta turística, superestructura turística y el atractivo turístico donde se identificaron 4 lugares naturales y 5 culturales. Con la aplicación de la matriz de impacto ambiental se determinó que los atractivos turísticos presentan un alto nivel de contaminación debido a la presencia del sector industrial y al manejo inadecuado del agua sucia y los residuos sólidos. Los atractivos turísticos más afectados son: Ríos Napo y Payamino, Payamino El eco parque Yacu y el malecón, a lo largo de la matriz de soluciones, establecen alternativas de remediación ambiental. Con los resultados obtenidos, se diseña un modelo de gestión del turismo sostenible basado en los objetivos del Plan Nacional del Buen Vivir y PLANDETUR 2020. Se concluye que el modelo de gestión proporcionará el comienzo para desarrollar una actividad turística sostenible en la ciudad. Palabras clave: turismo sostenible, modelo de gestión, sostenibilidad ambiental, políticas gubernamentales, impacto ambiental, plan estratégico.

Management Model of Ecological Tourism for the City of Francisco de Orellana