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The article considers specific features of MMA fighters’ self-presentation. The strategy of self-presentation was studied predominantly on the basis of the political discourse, but it is used in the sport discourse as well. It has been found out that for self-presentation sportsmen actively use metaphors, epithets, similes, allegories, cliches, actualize such modality and formulas as ‘I am an underdog’, ‘I am the best’, ‘I am like you’.

On the self-presentation in the sport discourse (On the example of mixed martial arts fighters’ discourse)