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The article analyzes the role of “love” concept in the linguistic picture of the world of modern native speakers of different ages. Based on a number of associative experiments and quantitative analysis the research defines the most frequent semantic categories of the reactions of the respondents belonging to ten age groups. The authors focus on the dynamics of associations within the semantic category “negative emotions and states”.

The concept of “love” as a component of native speakers’ linguistic picture of the world: The results of associative experiments