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The aim of the evaluative study was to investigate and acquire empirical data on the quality of academic service provided by educational staff to the students/lecturers in a private university. The study employed survey method to the target population of all students in the fourth, sixth, and eighth semester of 2019/2020 academic year (six faculties) in the As-Syafi?iyah Islamic University Jakarta; from the reached population of 4,000 people, 215 samples were acquired by simple random sampling technique. The data were collected by a questionnaire instrument with Likert scale and were further analyzed descriptively by involving Excel and SPSS software programs. The result showed that: (1) the educational staff?s academic service quality is considered adequate (avg. score = 3.3); signifying (that the educational staff?s performance is yet to reach the excellent service standard (good category with score = 4, or very good category with score = 5); (2) the reliability and empathy aspects score 2.90 in average (less adequate); (3) the staff?s require to develop knowledge, attitude, and skills that meet the standard of excellent service as above; therefore, the system of independent knowledge/attitude/skills is needed. Among the methods to develop such a system is by direct or indirect intervention media in the form of communication media (e.g., WA group), workshop/training, morning briefing, excursion/gathering, job rotation, and mentoring.

Improvement of University Educational Staffs Strategic Roles in Digital Era through Quality Academic Service