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The paper discusses the interaction of the feminist ideology and action on the one hand and the deeper structure of grammar and the lexicon on the other. It is argued that linguistic intervention propagated as a means of achieving a gender-equal and gender-sensitive language can neither be successfully realized, nor can it deal with a projection of language which has the intended properties. Furthermore, the claim that language shapes reality is contested, in favor of a view according to which language reflects our picture of reality and at the very best (or worst) * E-mail address: boban.arsenijevic@uni-graz.at 1 A different question is whether the grammatical structure of language, which, as we have already said, is conservative by nature, may be hiding relics of obsolete gender-related social relations. The answer is that it may, even if in a way which is not immediately recognizable, and most often through complete domination of the masculine principle.

The Language of Dorian Gray: Why the Social and Cultural Treatment of Genders Cannot Be Improved by Acting on Their Reflections in Language