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The objective of this paper is to evaluate the benefits of regional food quality labels for producers using the example of the Czech quality label, Regionalni potravina (Regional Food). To do so, a telephone survey was carried out on a sample of 208 Czech food producers who have acquired the Regionalni potravina quality label for some of their products. The results show that the producers have seen a positive improvement in sales following acquisition of the quality label, although they have not noticed greater interest in their products during campaigns to support awareness of the Regionalni potravina quality label.

Defining a Conceptual Model for Market Mechanisms in Food Supply Chains, and Parameterizing Price Functions for Coffee, Wheat, Corn, Soybeans and Beef