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This article analyzes the advertising texts in formal and contextual aspects. It identifies the specifics of non-self producing textual units and defines compositional and structural types of secondary nature as a separate type. Basic features of such speech compositions (the transformation of the source form, its lexical components, pragmatic orientation, etc.) are described and analyzed. From the point of view of text building on the basis of certain syntactical patterns several compositional and structural types of secondary nature are differentiated. It belongs to the discourse of everyday conversation, scientific, journalistic, official and literary discourse.

vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ russkaâ filologiâ/vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ: russkaâ filologiâ

COMPOSITIONAL AND STRUCTURAL TYPES OF SECONDARY NATURE IN THE ADVERTISING TEXTS