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The article analyzes the main trends in the media discourse on assisted reproductive technologies. Several types of interpreting the problems of ethical acceptability of assisted reproductive technologies in the field of sociology and demography, the Orthodox religion, medicine and journalism are found. Semantic methods of presenting information, which play an important role in constructing everyday representations of assisted reproductive technologies, are revealed. The content of social consciousness connected with the new reproductive technologies is shown as controversial and ambiguious.1 © Емельянова Т.П., 2016. Исследование выполнено при финансовой поддержке РНФ, грант No 14-18-03271.

vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ psihologičeskie nauki/vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ: psihologičeskie nauki

FACTORS OF CONSTRUCTING EVERYDAY REPRESENTATIONS OF SCIENTIFIC ADVANCES AND NEW TECHNOLOGIES IN MEDICINE: THE CASE OF ASSISTED REPRODUCTIVE TECHNOLOGIES