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The article presents the research of communicative strategies used in the texts of volunteer movement and their linguistic manifestation in American English. Websites of various American volunteer centers such as The Salvation Army, The Red Cross, The Ronald Reagan Presidential Library and others were analysed, using the descriptive method including classification, systematization and generalization, and method of contextual analysis. The author singles out linguistic means that are grouped into strategies within the framework of a communicative goal. The article shows that the main communicative goal within the analysed texts is to encourage potential volunteers to take part in this type of activities. This communicative © CC BY Жевачевская К.И., 2018.

vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ lingvistika/vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ: lingvistika

COMMUNICATIVE STRATEGIES OF VOLUNTEER MOVEMENT IN THE USA IN THE PROCESS OF RECRUITING AND THEIR LINGUISTIC MANIFESTATION