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The annual price reduction played the key role in the "Stalin" economic model. The article makes an attempt to examine it from the point of view of political, socio-economic and socio-psychological effect, relying on the materials of the Russian State Archive of Socio-Political History. In the conditions of the post-war disruption and economic sanctions against the USSR associated with the unfolding "cold war", the regular price reduction, which became the "annual national holiday" for Soviet citizens, had such a profound emotional impact that it is still kept in people's memory. Despite the negative evaluation of this phenomenon in modern historiography, it needs to be studied objectively and without bias.

vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ istoriâ i političeskie nauki/vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ: istoriâ i političeskie nauki

EVERY YEAR IT IS GETTING BETTER TO LIVE..." (THE PHENOMENONOF THE POSTWAR PRICES REDUCTION)