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The article states that the introduction of a competitive development strategy of an innovatively active enterprise ensures a prospective growth of market capitalization and enterprise value. The average cost is used as the main criterion for the estimation of the market value of a company’s capital. Based on the research the authors make a conclusion that it is extremely important to provide an optimum ratio of dynamics in the development of capital components while modelling a competitive strategy of an innovatively active enterprise. It is proved that the only way to perform the competitive strategy allowing of the maximum uniqueness for a company is the development of its intellectual capital which guarantees the company’s long-term innovative development.

vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ: èkonomika/vestnik moskovskogo gosudarstvennogo oblastnogo universiteta. seriâ èkonomika

THE MARKET VALUE OF A COMPANY’S CAPITAL AS A BASIS FOR ITS COMPETITIVE STRATEGY REALIZATION UNDER INNOVATIVE DEVELOPMENT