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The article is devoted to occasional modifi cation of phraseological units (PUs) in the German TV-comedy “Stromberg”. The authors consider such type of PU modifi cations as lexical substitution. The original classifi cation of various ways of lexical substitutions is given. The techniques of creating a language game with the use of this device are described. The article states that in this television series, besides synonymy, antonymy, hyponymy, or paronymy, precedential information or nonverbal means can be the basis of lexical substitution.

LEXICAL SUBSTITUTION AS A TYPE OF MODIFICATION OF PHRASEOLOGICAL UNITS IN TV-DISCOURSE (BASED ON THE MOCKUMENTARY “STROMBERG”)