THE IMPACT OF STRATEGIC MANAGEMENT AND INNOVATION ON INTERNATIONALIZATION: AN EMPIRICAL STUDY OF CANADIAN MANUFACTURING SMEs

This article aims to give a better understanding of the two dimensions of internationalization (inward and outward) generally addressed independently by the activities of export and import. This is done with the study of the effect of innovation on generic strategies that are seen as catalysts or inhibitors of the firm’s ability to internationalize. A Multivariate Probit model is estimated to take into account the fact that firms can simultaneously consider different dimensions of internationalization when they attempt to internationalize. The results show that there is a complementarity between these two dimensions (inward and outward).