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Spanish Abstract: Este documento presenta una aplicacion de discriminacion de segundo grado a las tarifas de propiedad industrial, en particular al sistema multi-clase, esto a proposito de la adhesion de Colombia al Protocolo de Madrid en 2011. La metodologia consistio en la construccion de un modelo para establecer una estructura tarifaria optima de registro de marcas con dos objetivos: (i) cumplir con las obligaciones dispuestas en el TLT e incentivar la utilizacion del sistema multi-clase, y (ii) identificar un mecanismo que minimizara los efectos negativos, que en materia de recaudo podria enfrentar la autoridad de propiedad industrial, con la entrada en vigencia de dicho acuerdo. Dentro de los principales hallazgos del estudio se identifico la no existencia inequivoca inversa entre tarifa marcaria y numero de solicitudes, lo que da espacio a considerar multiples factores que pueden incidir en la demanda del servicio de registros marcarios distintos a su precio. Igualmente, se establecio que este sistema de tarifas diferenciadas amortiguo el descenso de los ingresos de la autoridad administradora de propiedad industrial en Colombia dadas las caracteristicas de la demanda del servicio observado.English Abstract: This paper shows the implementation of a second level price differentiation of industrial property price, in particular the multi-class system, this is because Colombia’s accession to Madrid’s Protocol in 2011. The methodology is based on a model to establish an optimal trademark price structure with two objectives: (i) to accomplish commitments under the TLT and encourage the use of multiclass system, and (ii) to identify a mechanism to reduce negative effects, which in terms of collection could face industrial property authority, based on the agreement in force. Among main findings, the inverse unequivocal existence between price and number of requests was identified, considering multiple factors that can affect the demand trademark service. Additionally, it was established that this differentiated price system leveraged the decrease on revenues from the industrial property management authority in Colombia given the observed demand service characteristics.

Discriminación de precios de segundo grado: el caso de tarifas multi-clase para el registro marcario en Colombia