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Ethical  values in trade: the rules of the game in coffee fair trade The integration of Indian farmers within coffee  fair trade meant for them the access to better  prices for their products. Also, there is a large – and difficult- experience from the farming organizations to understand how to include ethical values to production which would involve a fair  price. The ethical values between consumers and  producers don’t exist therefore, it is necessary to  introduce them and to learn how to validate them  with in the definition of rules and criteria which  materializes in a certification process. The rules  that regulate fair trade have facilitated its operation, but in the same time, have limited the scope  of the proposal as alternative economic model  that promotes local development refuted by logical economy, preferring the incorporation of ethical values. The approach is totally valid,  nonetheless it meets with still unsolved problems; especially why it can’t escape economic logic. It  is therefore necessary to define the access and  regulation mechanism of the fair trade market as a way to maintain its advantages. Regulation once  again exerts the farms, generating exclusion and  possibly causing discrimination.  Resumen: La incorporacion de los campesinos indigenas al  mercado solidario de cafe les ha significado el  acceso a mejores precios por sus productos. A la  par, existe una larga experiencia -nada facil-, de  las organizaciones campesinas por comprender  como se incorporan los valores eticos a la produccion, que habran de reflejarse en un precio justo.  Los valores eticos compartidos entre consumidores y productores no existen de antemano, sino  que es necesario construirlos y aprender la forma  de validarlos mediante la definicion de reglas y  criterios que se concretan en un proceso de certificacion. Las reglas que rigen el mercado solidario  han facilitado su funcionamiento, pero al mismo  tiempo, han limitado los alcances de la propuesta  como modelo economico alternativo que  promueve el desarrollo local que refuta la logica  economica, prefiriendo la incorporacion de valores eticos. El planteamiento es totalmente  valido, empero enfrenta problemas aun sin resolver; sobre todo, porque no logra escapar a la  logica economica. Se impone asi, la necesidad de  definir mecanismo de acceso y regulacion al mercado solidario como una manera de mantener  sus ventajas. Regulacion que una vez mas, se  ejerce sobre los campesinos, generando exclusion  y quiza dando pauta a matices de discriminacion.

El comercio de valores éticos: Las reglas del juego del café solidario