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USING THE THEORY OF REASONED ACTION TO EXAMINE THE GAMBLING BEHAVIOR OF COLLEGE ATHLETES AND OTHER STUDENTS Robert Gene Thrasher, Jr. May 3, 2006 Legal and illegal gambling opportunities are readily available to students on college campuses and surrounding areas (Saum, 1999). College students are at an age that is highly impressionable, experimental, and prime to taking risks while ignoring the potential consequences (Oster, 1992). Because of their desire for competition, college student athletes may be highly susceptible to the lure of gambling. While the rates of pathological gambling are high for college students, the rates for the subpopulation of college student athletes are posited to be even higher (Rockey, Beason, Lee, Stewart, & Gilbert, 1997). The general purpose of the current study was to examine the gambling behavior of college students and, in particular, college student athletes. Specifically, this study examined the relationships among subjective norms, gambling attitudes, gambling motivations, locus of control, and gambling intentions on the gambling behavior of college students. The goal of this study was to assess gambling in a specific population with easy access to gambling and to evaluate the adequacy of a modified Theory of Reasoned Action (TRA) (Ajzen & Fishbein, 1980) for predicting gambling frequency and gambling behavior. Several studies have used the TRA to examine gambling behavior

Using the Theory of Reasoned Action to examine the gambling behaviors of college athletes and other students.