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The article suggests a tool for the efficiency improvement in using budget funds in the region in the sphere of small business. This is the most important task in the current economic conditions, in which solution there is a possibility of making effective management decisions. The suggested method of regulation based on the analysis of social networks using BIG DATA technology can be effective in managing various innovative processes of economic development in the region, which are characterized by a variety of forms and a wide range of components and factors, as well as dynamic development and active transformation of life. The use of modern software and hardware from BIG DATA technology allows real time evaluation and visualization of changes

Big Data Analysis for Demand Segmentation of Small Business Services by Activity in Region