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There is a growing need to reconcile the global discourse around the cultural and creative industries with the needs of the local community in building both creative places and initiatives, including the creation of social innovation which will contribute to make changes and building social capital which refers not only to the institutions, relationships, but also to norms that shape the quality and quantity of a society’s social interactions. With respect to the local culture and creative industries in Szczecin, Culture Incubator was established to bring together artists working in the fields of culture, arts and heritage. The activities are concentrated in the Incubator of Culture to contribute to strengthening regional potential of cultural diversity and its ability to implement innovative solutions and services that improve the quality build added value to the life of the local communitys.

european journal of service management

Process of creation social innovation as a example of innovation in services according to the case of Culture and Creative Industries Incubator in Szczecin