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In this paper I try to answer the question, why Plato was so spiteful towards sophists. The main point of my answer is the distinguishing between the standard ancient sophistry and the true philosophical rhetoric. According to Plato, the standard sophistry is dangerous because of it is aimed only at populistic savour, which surely doesn’t lead to virtue. On the contrary, the true rhetoric is beneficial not only for an individual man but for the whole society because of it is based on the so called “civic virtue”. My argumentation is based on the interpretation of Plato’s dialogues Protagoras, Gorgias and Republic with regard to dialogues Statesman and Phaedrus.

PLATO, NONVIRTUOUS SOPHISTS AND TRUE PHILOSOPHIC RHETORICS