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O presente trabalho se propoe a descrever o processo de implementacao de uma nova cultura de uso do ambiente virtual de aprendizagem, iniciado em 2012, junto aos cursos de graduacao do Consorcio Cederj, ofertados no modelo semipresencial, e, posteriormente, sua difusao pelas diversas disciplinas. Com o objetivo principal de se aprimorar os processos de ensino-aprendizagem a distância, foram instituidas, alem da implementacao de uma nova plataforma, acoes de capacitacao destinadas aos diversos atores envolvidos no processo e iniciativas de apoio ao atendimento ao aluno e ao professor no que se refere a edicao e ao uso de salas de aula virtuais. Dados coletados e apresentados ao longo do presente trabalho trazem reflexoes relevantes acerca da utilizacao da plataforma de cursos on-line, em larga escala, baseada em uma abordagem construtivista e de acordo com os principios atuais do design instrucional contextualizado e de estimulo a autoria do professor. Palavras-chave: Educacao a distância; Web 2.0; Sistema de gestao da aprendizagem. Culture Change in the Use of Educational Technology: a Case Study in Cederj Blended Model Abstract This paper aims to describe the implementation process of a new culture on using a virtual learning environment, which started in 2012, in undergraduate courses offered by Consorcio Cederj in a blended learning model, and, later, to discuss the propagation of this culture for all courses. With the objective of improving the distance teaching and learning process, a new learning platform was implemented. In addition training programs were instituted for the actors involved in the process and support initiatives to student and teacher in order to help them editing and using the virtual classrooms. Collected and presented data present in this work brings relevant ideas about the use of learning platform to offer online courses, in a large-scale, based on a constructivist approach and according to current principles of contextualized instructional design and of stimulus to the professor’s authorship. Key words: Distance education; Web 2.0; Learning management system.

Mudança de Cultura no Uso de Tecnologias Educacionais: Estudo de Caso no Modelo Semipresencial do Cederj