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National tourism policy of 2002 has identified seven key factors which plays a vital role in tourism development. Few researchers have confirmed the underlying factor structure of 7 key factors in determining the tourism development. Still this literature demands the support of results of relative importance in finding the contribution a particular factor makes in combination with other factors. So, the present study is an extension to the existing literature. An empirical study has been conducting in order to find out the perception of the tourists visiting Jammu & Kashmir by examining the relative importance of 7 key factors influencing the tourism development. The paper also highlights the key statements responsible for the tourism development and suggests measures to prioritize the influencing factors accordingly.

Tourist relative importance of factors influencing tourism development in J&K