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This article proposes to think historically about a civic-literate agenda that existed in the 1940s and 1950s, in which the hinterland became a forum of Brazilianness, and crossed the cultural products created and mediated by the Centro Cultural Euclides da Cunha (CCEC), an institution based in Paraná, linked to the phenomenon of Euclidianism. It is possible to map a definition of “deep Brazil” that circulated and was encouraged by certain registration and celebratory practices, which were relatively ordinary in several circuits of the elites. In dialogue with Bernard Lahire's sociological propositions, focusing on the tensioned and celebrated category of hinterland between symbolic uses and disputes; it stands out affinities between the “bandeirista” repertoire and the production of the euclidians, given the ongoing social changes in the post-Vargas State.

EUCLIDIANISMO, AGENDA CÍVICO-LETRADA E A CATEGORIA DE SERTÃO EM TRÂNSITO: O CASO DO CCEC (MEADOS DO SÉCULO XX)