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This study aims to measure the willingness to pay visitors of Kiluan Bay tourism object for environmental preservation and to find out what factors influence the willingness to pay. This study uses primary data with the number of respondents as many as 100 respondents conducted by purposive sampling. Willingness to pay can be estimated using the contingent valuation method (CVM) approach. The analysis tool used in this study uses binary logistic regression in SPSS. Based on the analysis, the average value of willingness to pay per person for entrance fees is Rp. 8,000, which is obtained by conducting focus group discussions (FGD) on 10 respondents. Factors suspected of significantly influencing the amount of willingness to pay for visitors to Teluk Kiluan tourism object are variables of environmental conservation literacy education, recreation costs, income and frequency of visits. While alternative location variables have a negative and not significant effect on willingness to pay.

journal of economics research and social sciences

Faktor-Faktor yang Mempengaruhi Willingness to Pay Pengunjung Wisata Teluk Kiluan Menggunakan Contingent Valuation Method (CVM) Roby Sanjaya, Endah Saptutyningsih Faktor-Faktor yang Mempengaruhi Willingness to Pay Pengunjung Wisata Teluk Kiluan Menggunakan Contingent Valuation Method (CVM)